Improving your Digital Activities with Business Model Innovation
Marco De Niet and Harry Verwayen
In this workshop we will present and put into practice two BMI tools that can help both managers and researchers in the area of digital heritage to assess the value of a digital heritage service they are involved in. The first tool is the Business Model Canvas, as developed by Osterwalder & Pigneur. The moderators of this workshop have analysed this model specifically for digital cultural heritage services and the findings of this analysis will be shared, discussed and tested in the workshop. The second tool is a roadmap that each individual participant can use to analyse a specific service with digital cultural heritage. With this tool, you can reach conclusions on how to improve the set-up, management, impact and/or sustainability of the service and support further innovation. In the workshop we will take the participants step by step through the roadmap and provide opportunity for the participants to present the problems they encounter during their own analysis and discuss strategic options how to improve them or indeed come up with new concepts and business models for new services
This workshop is proposed to the conference as a contribution on behalf of the organisers of the conference Digital Strategies for Heritage (DISH). With this workshop DISH would like to support the ambition of DH2013 to organise the biggest European digital heritage congress. Contentwise, the workshop brings one of the key themes of DISH to the conference, Business Model Innovation.
